Sheldon Bosley Knight’s (SBK) commercial department is celebrating after successfully negotiating the sale of an East Midlands-based care home.
Vista, the owners of the New Wycliffe Care Home in Leicester, wanted complete confidentiality and approached SBK to handle the sale.
Senior commercial agent Steve Bell created a bespoke marketing plan and within six weeks had an offer from Midlands Care, which was accepted.
The deal was not without its challenges not least as it needed to be a highly confidential sale. Potential care operators had to sign an NDA and it was subject to a Section 119 valuation due to the vendor being a charity, thus needing to fulfil the Charities Act obligations.
Steve said: “As with most care home sales, it was confidential due to the sensitive nature of the business. Operators don’t want to worry residents, their families or staff.
“However this was a great sale not least because both the buyer and seller were fully committed to getting the deal over the line.
“Vista was open to discussion over routes to market and we built a confidential marketing plan that specifically met their needs whilst also ensuring maximum exposure to buyers in an off-market fashion.
“We now have a number of other parties who missed out on this opportunity, so if anyone is looking to sell a home, give me a call and let’s see what we can do to help.”
Steve Payne from Vista said: “Having spoken to a number of agents, Steve at SBK understood the complexity and sensitivity of our requirements and he provided us with clear details of how best to market the home.
“We are delighted with the service he provided throughout the process and with the price he achieved for our business.
“I would recommend Steve and the team at SBK to anyone looking to sell a business.”
Shyamal Raja from Midlands Care said: “From the very outset, Steve’s guidance and insight were invaluable.
“His informative approach paved the way for a seamless introduction to the New Wycliffe, highlighting his professionalism and ensuring a strong start for our team.
“We deeply appreciate Steve’s commitment to getting the deal across the line.”
